Google Ads is a powerful online advertising program designed to help you reach new customers and increase sales for your business through ads on Google Search and across Google's network of partner websites. By helping you drive more traffic to your site from visitors who are likely to be interested in what your business has to offer, Google Ads helps you capture more qualified leads for a better return on your online marketing investment (ROI). Google Ads' flexible online marketing platform includes comprehensive analytics and reporting tools, giving you easy access to the data you need to make strategic marketing decisions for your business.