Google (and Yahoo) are Enforcing New Rules for Email Senders Starting Feb 2024

Google (and Yahoo) are Enforcing New Rules for Email Senders Starting Feb 2024

Google (and Yahoo) are enforcing new rules for mass email senders. By February 2024, you must authenticate your emails, allow people to unsubscribe easily and keep your spam complaints at bay.

-Authenticate your emails. Use security protocols to protect your email domain from spoofing and impersonators sending malicious messages on your behalf. Email authentication helps mailbox providers verify that an email was sent by you and not someone faking your domain. More info here from Google:  

Help prevent spoofing and spam with DKIM - Google Workspace Admin Help

SPF and DKIM video

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-Enable one-click unsubscribing. Make it easy for people to opt out of your email list and ensure you have an unsubscribe link in every email you send. Additionally, Google and Yahoo ask mass senders to honor unsubscribes within two days.

-Keep a low spam complaint rate. If you get more than three spam reports for every 1,000 emails you send, your reputation suffers and your campaigns may start going to spam.

Below is a summary from the Google Blog:

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