Set up
your email content with a visible call to action button that correctly
leads to your target webpage. Always use a button instead of a
hyperlink, preferably one with a small click animation.
Position
your button where your recipient can see it without scrolling (above the
fold) so that it’s convenient for your recipients to click it.
Use
verbs that describe the action you want your recipients to take, such
as ‘Shop’, ‘Learn’, ‘Get’, or ‘Submit’, instead of the same old ‘click
here’ phrase to make your call to action button feel more engaging. (You
do partially)